MagnaCare

Brighton Health Plan Solutions subsidiary, MagnaCare, has provided third-party administrator services to labor unions for more than 30 years. Brighton HPS wanted to increase its visibility as a partner and ally of American labor unions through a national thought leadership approach. By identifying trending health and benefits topics, including diversity initiatives and rising health care costs, I was able to capitalize on MagnaCare’s deep knowledge about health care access and secure media coverage in leading national labor publications. Because we successfully marketed the company's work and experts, and wrote compelling bylines, labor publications now proactively approach MagnaCare to provide commentary when needed.