Breakfast on the Go!

This project showcases the results of a survey on American breakfast habits and preferences, highlighting the rushed breakfast habits among Americans and the prioritization of outfit over breakfast decisions.

I drafted a press release and fact sheet highlighting the survey finding and conducted one-on-one reporter and influencer outreach. This resulted in earned media in Shape magazine, a strong influencer campaign among family bloggers and $864 million in sales in the first year after launch.