Compassus

Compassus’ goal for 2024 was to expand the reach of their expert reputation beyond their go-to status for quality, compassionate, integrated home-based care. To enhance their opportunities and market their evolving resources, they sought to elevate their subject matter experts to thought leader status on relevant topics, including utilizing AI, clinical end-of-life care and business acumen. I achieved this goal by developing and continually refining topics and bylines that highlight Compassus as a partner and employer of choice. As part of the national thought leadership campaign, I crafted compelling bylines and identified reporters with relevant beats. This careful consideration of topics and journalists helped Compassus garner media success in high-value trade and consumer publications.